Content Growth Manager
At Spline, I helped shape how the brand showed up online, from its voice and visual identity to the content we created and the communities we built around it.
I led social media strategy across Instagram, TikTok, YouTube, Facebook, LinkedIn, and Discord, working closely with a small creative team to develop, produce, and manage content across platforms.
Over my time at Spline, I helped grow the brand’s social presence from 1K to 225K+ on Instagram, 0 to 106K+ on TikTok, and 8K to 100K+ on YouTube.
Check out some of my content:
What I Did
Brand Voice & Identity
Helped develop Spline's brand voice and establish how the company communicated online. Created a consistent personality across social platforms while adapting the voice and content style to suit each audience.
Social Media Strategy
Developed the strategy for how Spline showed up across Instagram, TikTok, YouTube, Facebook, and LinkedIn. Identified content opportunities, developed campaigns, and adapted creative for different platforms and audiences.
Community Building
Built and managed Spline's Discord community, developing ways to engage users, encourage conversation, and create a stronger connection between the brand and its audience.
Creative Direction
Led the creative direction of social content and worked closely with a small creative team to develop concepts, produce content, and maintain a consistent visual presence across platforms.
Team Management
Managed a small creative team, coordinating content production, assigning projects, providing creative direction, and helping establish workflows for consistent content creation and publishing.
Content Creation
Created and oversaw a wide range of content including short-form video, social graphics, campaigns, educational content, and YouTube content.
Audience Growth
Used organic content strategy, creative experimentation, platform-specific optimization, and community engagement to grow Spline's online audience to hundreds of thousands of followers and subscribers.
