Face your fear of missing meat
To launch PC’s new line of plant-based foods, we didn’t speak to the vegans. We spoke to the meat lovers. People who’s hearts race when they hear the phrase ‘meatless Monday’. Who dread going to their vegan friend’s birthday party. Who panic when they’re fourth in line for the BBQ and there’s only 3 beef burgers left. People with #FOMM - The fear of a meal without meat or dairy.