Nothing screams Halloween like summoning the dead
And what’s the best way to summon the dead? A Ouija board. To promote Boston Pizza’s delivery service on Halloween, we turned our pizza box into a Ouija board. We printed all the letters, numbers, and words from the traditional game on the bottom of the box. And for the planchette that tells you what the dead are saying? Just use a pizza slice.
Applied Arts - Design / AdAge
Paul Little, ECD / Maddie Rosenberg, CW