We created the world’s first Christmas carol about a pizza.
In a sea of tearful, earnest, emotional Christmas campaigns, talking about what a beautiful time of year it is, we decided to go the other way. Way the other way. And we didn’t look back.
Introducing Boston Pizza’s Christmas Pizza. A full turkey dinner on a pizza.
Seen in Ad Week, National Post, Strategy, and Narcity.
We also created a singing pizza box to deliver it in.
To add it to your Christmas playlist, click here.
Even pressed it into a vinyl.
Christmas sweaters, gravy and pizza for the instore POS.
Paul Little, ECD / Mike Richardson, ACD / Oliver Brooks, ACD / Ela Kallonen, AD and Designer / Maddie Rosenberg, Copywriter